Firing Blind

2010

Firing Blind is a series of network diagrams depicting hidden information structures of global weapons manufacturer websites. Gathered using an automated process that ignores slick marketing techniques, the data is rendered into previously impossible visions of the rhetoric of defense contractor sales and public relations.

The red palette and visual reference to arteries or possible internal networks of limbs emphasizes the entity-like nature of corporations. This anthropomorphism alludes to the ongoing struggle to commoditize everything, continually creating demand for their ready supply of weapons, and turning a profit without attention to moral or civic barriers.

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