Commodify.us is a web application that allows others to visualize and license their Facebook data directly to marketers. After exporting it from Facebook and uploading it to commodify.us, users can choose to license their anonymized data under private, fair use, or commercial licenses and effectively cut out the middle man.

Commodify.us adopts the rhetoric of web2.0 startup culture to address unethical crowdsourcing and surveillance of user data within social media websites. Thus it is not only a public cultural/political work which proposes more democratic possibilities, it provides a real tool to empower users to realize such alternatives.